Product launches refer to the process of introducing a new product to the market. This phase includes various activities aimed at creating awareness, generating interest, and ultimately driving sales. A successful product launch typically involves research and development, market analysis, marketing strategy formulation, and execution.

The process often includes several key components, such as defining the target audience, establishing marketing channels, preparing promotional materials, and setting up distribution. It may also involve events or campaigns designed to engage potential customers, such as press releases, social media announcements, and launch events. Product launches can apply to a wide range of industries, including consumer goods, technology, and services, and are crucial for a product’s success in a competitive marketplace.

Overall, product launches are strategic efforts to maximize the impact of a new offering and ensure it meets market needs and expectations.